About exploring the edge of style.
Fashion Frontier is a fashion news publication from London. Since October 2023 we have published more than three hundred stories about the people who move fashion forward: the designers on their first runway, the photographers and stylists behind the pictures, the models, makers and houses whose work deserves to be seen whole.
We are at London Fashion Week every season, at London Fashion Day, Fashion Scout and the shows in between. We follow the collections to Paris and Milan, report from Odessa Fashion Day and on the Ukrainian designers who kept working through the war, and step beyond the runway into film, art and beauty whenever they shape what we wear.
How we work
The whole picture. We never crop a photograph. Every picture appears as the photographer made it, in its own proportions: a collection is only fair to its maker when you can see all of it.
Every name, every credit. Each story carries its credits: design, photography, styling, hair, make-up, models, production. Press “Who made this” on a picture and the names appear on it; every name has its own page, with all of their stories, in Names A–Z.
New names first. Graduates and emerging designers get the same space, the same pictures and the same care as established houses. Many of the names you meet here are at the very start of their careers.
Independent. Fashion Frontier is privately owned and editorially independent. Partner stories are always marked “Partner”, and their links are marked as sponsored.
Open about mistakes. When we get a fact wrong, we correct it and say what changed. A story shows an “Updated” date only when it really changed.
“Fashion is how people tell the world who they are. Our job is to show it whole, and to name everyone who made it.”
What you find here
- News — the day’s stories from studios, shows and the industry.
- Runway — the collections, look by look, every picture whole.
- Designers — the people behind the labels.
- Lookbooks — campaigns and collections told in pictures.
- Features — longer reads: interviews, essays and the ideas behind the clothes.
- Magazine — film, art, beauty and the culture around fashion.
And every Friday, the Friday letter: the cover, five stories and the names behind them, in your inbox.
Work with us
Designers, photographers, agencies and organisers: send us your collections, campaigns, shows and press releases. We read everything, and every story we choose is credited in full. For partnerships and editorial collaborations, write to us below.
The small print
Fashion Frontier is published in the United Kingdom, in line with UK GDPR. How we choose, check and correct our stories, and how we look after your data: Editorial policy, Corrections policy, Privacy policy, Cookie policy.