London Fashion Day Season 7 puts identity, transparency and emerging designers at the centre of its May programme

London Fashion Day has released the official details for Season 7, confirming its return to St John’s Church, Hyde Park, London on 1 May 2026 with a full-day programme of runway presentations, creative exchange, and guest access now open through registration.

The new season brings together emerging designers, independent brands, media, and international creative voices in a format designed to move beyond the conventional runway. Throughout the day, the venue will operate as a live creative environment, with shows, interviews, networking, and photo and video production unfolding across the space.

This season also introduces a campaign direction centred on identity and human presence. Shot at sunrise in central London, the campaign uses the city as a symbol of convergence: a place where cultures, personal histories, and creative languages meet. The visual story is led by Iranian model Amirsam Mohammadzadeh, styled in a look by Ukrainian brand YADVIGA NETYKSHA.

The look explores contradiction. Transparent garments reveal the silhouette, while the face remains hidden, disrupting the expected function of clothing as protection. Instead, the image asks what fashion reveals when identity is partly concealed and the body becomes visible through the material itself.

“No matter how much we search for perfection in style, trends, or fashion directions, at the centre of it all there is always a person — their individuality, their identity. Clothing becomes an amplifier of taste — something that reveals what exists within us and gives us confidence. This season, we wanted to shift the focus back to people. To who we are, how different we all are, and yet how deeply connected we remain through a shared desire — to live in one world and to create beauty together,” said Kostiantyn Lieontiev, Founder and Producer of London Fashion Day.

The designer line-up for Season 7 includes: LCCA Showcase, Brera Milano, Anabelle Clothing, Amira, RICKY XTOPHA, Olimzoda Mahin, SOFI RICH AND MALUSHA Bags, LEV3L UP, Atelier Pardis, Mur Mur, KEKA, Riri Couture, Gorsset.

The full schedule is available on the official website: https://londonfashionday.co.uk/schedule/. Guests can register to attend via: https://londonfashionday.co.uk/guest-registration/. Attendance remains free of charge, with access organised through selected show slots.

Season 7 is presented with NITISI as Official General Partner and COREBUD as Exclusive Partner. The project is also supported by Trade Mark Wizards Ltd, Laura TIMM, To Do Business Club, AVGRANT Strategy Group, London Dental House, OFN – One Fluid Night LGBTQIA+ Film Festival, and Delora Digital Model Hub.

Beauty direction is led by The Fellowship and Sasha Mamedova, while the platform’s educational collaboration continues with the London College of Contemporary Arts (LCCA). Guest experience partners include Lotus Realm and PAYAVA, with technical production by Show Empire.

Internationally, the project is connected through Odessa Fashion Day, Fashion Academy Paris, and Global Fashion Net, reinforcing its cross-border presence.

The season also extends through international and media partnerships, including FASHION TV, FAB UK Magazine, GLAM Week Magazine, London One Magazine, London Business Journal, FOSTYLEN, Cool’baba Magazine, ML Business Magazine, Prominent Magazine, Studio of My Dreams, FASHION FRONTIER, Racing Fashion, FLICKER Magazine, IKON Magazine, ARRANT Magazine, BUT.IN.UA and filmmaker Dinara Ostr.

For London Fashion Day, Season 7 reads as a statement of direction: fashion as visibility, but also as feeling; clothing as image, but also as identity; and the runway as a space where emerging voices can be seen within a wider international conversation.