“Fashion as understanding”: London Fashion Day Season 7 turned the runway into a study of identity
On 1 May 2026, London Fashion Day returned to St John’s Church, Hyde Park with a seventh season that felt less like a standard runway programme and more like a conversation about identity, presence and connection. The setting mattered. In the morning light of one of London’s most atmospheric cul
“Supporting them helps keep creativity alive”: Pardis on the vision behind London Fashion Day’s Season 7 campaign
At sunrise on Regent Street, London Fashion Day produced the campaign for its upcoming Season 7, using one of London’s most recognisable streets as the setting for a visual story shaped by collaboration, atmosphere, and international creative exchange. The campaign was initiated by Kostiantyn Lieo
