“Fashion as understanding”: London Fashion Day Season 7 turned the runway into a study of identity
On 1 May 2026, London Fashion Day returned to St John’s Church, Hyde Park with a seventh season that felt less like a standard runway programme and more like a conversation about identity, presence and connection. The setting mattered. In the morning light of one of London’s most atmospheric cul
Mur Mur’s London Fashion Day show explored the quiet power of sensual minimalism
At London Fashion Day, Ukrainian brand Mur Mur presented a collection built around a clear emotional idea: women should shine. Not through excessive styling or forced spectacle, but through confidence, silhouette, and the quiet certainty of knowing who they are. The brand’s language sits between h
