LFW AW26: Fam Irvoll’s “I Used to Be Seventeen” Turns Nostalgia into Joyful Fashion

Fam Irvoll brought a wave of youthful nostalgia to London Fashion Week AW26 with “I Used to Be Seventeen,” a collection shaped by the emotional highs of adolescence and the bittersweet intensity of growing up. The show sits firmly within Irvoll’s established world: playful storytelling, bold colour and a refusal to treat luxury fashion as humourless.

The AW26 runway leaned into whimsy through expressive silhouettes and joyful detailing, while maintaining a clear foundation of craft and technical precision. Rather than romanticising youth, the collection explores how imagination can survive adulthood — positioning self-expression and innocence as strengths, not softness.

A regular fixture in international fashion coverage, Fam Irvoll has dressed a roster of high-profile names including Rita Ora, Rihanna, Tyra Banks, Katy Perry and Lady Gaga, and has been recognised by major titles such as British Vogue and i-D.

Fashion Frontier is a London-based digital fashion magazine exploring the edge of modern style, creativity, and culture. The platform features designer lookbooks, runway reports, event coverage, and stories redefining the future of fashion in the UK and beyond.

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