Fam Irvoll brought a wave of youthful nostalgia to London Fashion Week AW26 with “I Used to Be Seventeen,” a collection shaped by the emotional highs of adolescence and the bittersweet intensity of growing up. The show sits firmly within Irvoll’s established world: playful storytelling, bold colour and a refusal to treat luxury fashion as humourless.
The AW26 runway leaned into whimsy through expressive silhouettes and joyful detailing, while maintaining a clear foundation of craft and technical precision. Rather than romanticising youth, the collection explores how imagination can survive adulthood — positioning self-expression and innocence as strengths, not softness.
A regular fixture in international fashion coverage, Fam Irvoll has dressed a roster of high-profile names including Rita Ora, Rihanna, Tyra Banks, Katy Perry and Lady Gaga, and has been recognised by major titles such as British Vogue and i-D.








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