Ginny Litscher’s “TRIBE” turns SS26 into a study of belonging, craft and wearable art

For SS26, designer and artist Ginny Litscher is using fashion to ask a larger question about identity: how do we show where we come from, who we belong to, and what we carry with us? Her new collection, “TRIBE,” answers that question through a bold mix of womenswear, textile language, and visual storytelling shaped by ideas of community, self-expression, and cultural memory.

The collection takes inspiration from tribal communities across the world, referencing the warriors of the Native American plains and the nomadic cultures of the Mongolian steppes. But the real focus of TRIBE is not historical costume. It is the emotional and symbolic power of belonging — the way clothing can communicate shared values while still allowing space for individuality.

That tension gives the collection its strongest visual energy. Vivid colours and striking patterns recall traditional textile traditions, while fringe, leather, and more rugged surface treatments bring physical depth to the garments. The palette of deep browns, earth reds, and natural tones reinforces the sense of land, movement, and rootedness. Each piece is designed to carry more than visual impact: it is meant to suggest place, purpose, and the confidence of wearing your identity openly.

Litscher makes that intention explicit in her own words. “‘Tribe’ is about the power of community and showing your identity through the spirit of fashion… Join the tribe. Find your community. Wear your spirit,” she says.

The collection also continues the signature approach that has defined her wider practice. Best known for translating intricate large-scale paintings into luxury textiles, Litscher works in a space where fine art and fashion meet directly. TRIBE builds on that method, pushing expressive print and material storytelling into garments that remain wearable, tactile, and emotionally charged.

A Central Saint Martins graduate, Litscher has worked with names including Zara Home, Vivienne Westwood, Alexander McQueen, and Diane von Furstenberg. Her work has expanded beyond clothing into scarves, murals, wallpapers, and full interior concepts, creating a multidisciplinary practice that moves between art object, fashion piece, and environment.

With TRIBE, she brings those worlds together once again — not simply to create a collection, but to propose fashion as a living form of cultural connection.